Sony Delays Playstation 3

As a result of problems related to the mass production of a key component of its Blu-ray DVD player, Sony (SNE) will delay the European launch of its next generation video game console, the PlayStation 3 (PS3). Sony will also reduce the number of PS3 units immediately available in both the U.S. and Japan.

In the U.S., the ps3 will launch on November 17th, with approximately 400,000 consoles available for sale. The U.S. launch will come almost a week after the Japanese launch which will consist of merely 100,000 units.

Sony's PlayStation 3 is the successor to the PlayStation 2, the world's most popular (and as recently as July, the world's best selling) video game console.

The Number That Really Matters

The fact that there will only be 400,000 ps3 units available for sale in the United States on November 17th is totally unimportant. The launch date itself is unimportant. What matters is how many units will be available for sale in mid to late December.

Sony claims it will have 1 million to 1.2 million consoles available for sale by December 31st. I think it's safe to assume they don't plan to have many arrive between December 26th and December 31st. So, let's assume there will be at least a million ps3 consoles available for sale in the U.S. by Christmas.

Will that be enough to put a PlayStation in the living room of every household that wants one?

No. There will almost certainly be many people who have to go without a ps3 for Christmas, despite being willing to pay the very high price Sony is asking. But, that's nothing new. Other consoles (including the Xbox 360) have been launched without an adequate number of units immediately available for sale.

This isn't like failing to get enough Glad trash bags on store shelves. Once the console has launched, limited availability shouldn't cause many people to switch their planned purchase. If they want it and it's out, they'll wait for it.

A delay is much worse than a mere shortage. There's a promise (and a tangible product) behind a console that has already launched. So, very few people in the U.S. or Japan who planned to buy a ps3 are likely to change their minds because of a Christmas shortage no matter how severe.

The Things That Really Matter

The success of any gaming platform is largely based on five factors:

Available Titles

Relative Launch Date

Price

Predecessor's Installed Base

Technology

Of these five, technology is by far the least important factor. The four most important factors (available titles, relative launch date, price, and predecessor's installed base) are difficult to separate. Clearly, having a predecessor with a large installed base (such as the PS2) can be tremendously beneficial, if you get satisfactory marks in the other three areas (titles, launch date, and price).

Predecessor's Installed Base

The PlayStation 3 dominates when it comes to having a predecessor with a large installed base. So, how does it score in the other three areas?

In terms of available titles, the ps3 scores as well as any of its competitors, if not better. However, none of the three consoles (Xbox 360, ps3, or Wii) does very well in this regard. Unfortunately, the titles are likely to be somewhat segregated by console. There will be quality games on each system; but, almost no one will buy all three. Simply put, there will be some games exclusive to each console that a lot of people would really love to play but can't.

Also, there's the danger that both the ps3 and the Xbox 360 will be seen as the more adult and less casual consoles. Microsoft (MSFT) and Sony have Nintendo to blame for this but, let's put that issue aside for now.

Relative Launch Date

Returning to the list of factors that determine a console's success, let's consider the launch date issue. Sony clearly has a bit of a problem in Europe, because it will have one less Christmas season than both the Xbox 360 and the Wii. Some analysts think Sony will lose no more than a few hundred thousand console sales to substitutions. If that's true, lost revenue might be in the hundreds of millions rather than the billions.

Strong sales of the Xbox in Europe during the Christmas season would be a very bad indication for Sony. The combined price of an Xbox and a ps3 is prohibitively expensive. Furthermore, the two consoles are far more similar to each other than they are to the Wii. As a result, while some European Wii sales might be recoverable by Sony at a later date, because individuals will choose to buy the Wii first and the ps3 later, very few Xbox 360 sales would be recoverable. Essentially, every Xbox sold in Europe this Christmas is a ps3 that will never be born.

Three Separate Markets

The U.S., Japan, and Europe are really three very different markets. It's quite possible you could have a console that is very successful in one market and yet unable to get any real momentum in another.

Before this delay, I felt strongly that Europe was the market where the ps3 could come closest to duplicating the performance of the PS2 in terms of market share. There's a long-term danger that Microsoft will gain market share in the U.S. and Nintendo will gain market share in both the U.S. and Japan.

Obviously, Europe isn't as well defined a market as either the U.S. or Japan. So, it's much harder to predict how a certain type of console or a certain type of game will go over there. The U.S. and Japan are very clearly defined game markets, largely because they have very clearly defined consumer cultures in general and entertainment cultures in particular.

So, what does the ps3 delay mean for Sony's future in Europe? It's hard to say. I'm more interested in seeing what the installed base of each next generation console will look like in the American and Japanese markets after Christmas 2007, when we'll have the first real chance to predict how this round of the console wars will play out.

Of course, there are some predictions that seem pretty safe even now. For instance, it seems safe to say Sony will lose worldwide market share. Simply put, the ps3 won't be able to duplicate the market share dominance of the PS2.

So, most likely we're talking about Sony's PS3 falling somewhere north of catastrophic failure and south of market share gains. Although I think both of these scenarios are extremely unlikely, catastrophic failure is more likely, simply because improving upon the PS2's market share seems a near impossibility given the much tougher competition this time around.

Is there a real risk that the PS3 might end up being a catastrophic failure? I don't think so, simply because of the number of PS2 systems still out there. Price combined with solid competition on both of Sony's flanks is the only thing that could cause such a failure. If the price prevents widespread acceptance of the system, third party publisher support would be a problem down the line. Nintendo doesn't need a lot of third party support. Sony does.

Although I do think Sony is doing serious harm to its PlayStation line by insisting upon including Blu-ray and charging a ridiculous price, I don't think any amount of managerial ineptitude is likely to cause the catastrophic failure of a successor to such a dominant console as the PS2.

Price

If price isn't the elephant in the room, it should be. Most of the articles I read about the recently announced PS3 delay / production scale-down didn't say much about the pricing of the PS3. That's a mistake especially, because several articles mentioned the laptop battery recall, which has nothing to do with the PS3 and very little to do with Sony (it has everything to do with lithium-ion batteries irrespective of their manufacturer).

The PS3's price is a big problem. One that might have manifested itself in poor Christmas sales, if the number of units available for sale had approached the expected demand. For now, Sony is planning on having so few units available in the U.S. by Christmas that the launch will go well even if the PS3 is ultimately a failure. Sony claims it will have 6 million units by the end of its fiscal year. A few analysts are skeptical, but Sony is sticking to that line.

In the weeks ahead, expect Sony to make a big deal about the fact that it will actually make more PS3 units available by the end of December than the number of Xbox 360s Microsoft had made available by the same time the year before. It's a valid point. But, it omits two key facts. The PS3 is launching after the Xbox 360 and there are more PS2 owners out there who will want to trade up for the new system.

Since the PS3 is launching after the Xbox 360, no one is waiting around to see what the alternative will look like. They already know what the Xbox 360 is, what it can do, and what (some of) the games available for it are. As soon as the PS3 launches, the comparisons can begin. That wasn't possible when the Xbox 360 launched and everybody knew the PS3 was on its way.

The second reason why no parallel exists between the demand for Xbox 360s at launch and the demand for PS3s at launch is simply that there are more PS2s out there. As a result, Sony having as many units available by Christmas as Microsoft had the year before would be a lot like Gillette having as many new razors available as Schick had produced the year before. The difference in market share obliterates any possible comparison.

So, even though I think the PS3 is far too expensive going into the Christmas season, I'm quite sure that fact won't be evident in the sales numbers, because there will be a severe PS3 shortage throughout 2006. Even if the PlayStation 3 is too expensive, it will look like it's selling well, because there simply won't be enough of them produced in 2006.

Why am I so convinced the PS3 is priced too high?

The PS3 is too expensive to be a Christmas gift. Around Christmas, a lot of these consoles are bought by parents as gifts for their kids. Parents are willing to pay a lot for them, because they're a huge one-time item for the kid (and the parents have been hearing about it since well before the launch). But, the prices likely to be charged in 2006 for the PS3 are simply beyond what parents are willing to spend.

It's not an issue of how much consumers have to spend versus the value they're getting. It's an issue of being psychologically unprepared for paying this kind of price for any gift.

It may be a price older gamers are willing to pay to get a PS3 for themselves. But, it's not a price parents will be willing to spend on their kids.

Geoff Gannon writes a daily value investing blog and produces a twice weekly (half hour) value investing podcast at: http://www.gannononinvesting.com

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Marine Satellite TV Antenna

Why settle for over the air television and radio while you are at sea ? Now you can enjoy marine satellite TV antenna systems that let you watch satellite TV and listen to satellite radio. You can even go online.

Your marine satellite TV antenna will allow you to capture and then track the signal that is broadcast from a satellite. As with anything not all antennas are created equal. Here are some of the best features on the market.

1. Dual LNB converter lets you watch two separate programs on two TVs.
2. Fast search algorithm gives you quick satellite identification and acquisition.
3. Dynamic tilting lets you adjust the antenna to track the satellite even when the weather is extreme.

A marine satellite TV antenna can range in size from 14.5 inches to 24 inches in diameter and on average they weigh around 30 pounds.

If you have never purchased a marine satellite TV antenna you might be surprised at the cost. They start around $500 for a fixed mount antenna and jump all the way up to $7000 or more for the best on the market with all the bells and whistles.

If you are not sure which marine satellite TV antenna is best for you do a Google search and do some research on whats on the market and what each antenna has to offer. It will better prepare you for making the right decision about which antenna is right for your situation.

Once you have found the antenna you want you can Froogle to comparison shop. Here you can find the antenna you are looking for offered by different companies so you can find the absolute best price and an active link to that store.

You are going to need more than a marine satellite TV antenna. To go with that antenna you are going to need a marine satellite TV receiver that will decode the satellite system so that you can send it through to your TV set.

You can get self-contained units that include both the receiver and antenna or you can purchase the two pieces separately. You can also get a free DISH Network or DIRECTV system.

The two major satellite TV providers are DISH Network and DIRECTV. Dish Network has 350 satellite TV channels including general programming, movie channels, and sports packages, weather channels, news, Sirius satellite radio, and pay per view. DIRECTV has 250 satellite TV channels, which also includes movie channels, sports packages, XM radio, weather, news, regular programming, and pay per view.

If you want all the comforts of home while you are floating around the deep blue sea then you need to invest in a marine satellite TV antenna and receiver. Youll enjoy it for many years to come.

About The Author

Morten Hansen has been working with satellite TV for several years and is mainly writing about subjects, that make it easier to use satellite TV. For more details about satellite TV visit our website www.SatelliteTvTips4you.com

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Get Fit With Racquetball

Racquetball is an ideal combination of exercise and enjoyment. It provides great workout by helping increase stamina, lower body fat level, improve muscle tone and burn about 700 calories from the body. Racquetball has become one of the most strenuous cardiovascular workouts available at present.

A former squash and tennis teacher, Joe Sobek, invented racquetball in 1950, and today is extremely popular throughout north america. It is a sport that can be enjoyed in all weather. At the same time it is a good exercise, as it requires very good hand eye coordination and a knowledge of angles and spin techniques. Racquetball has also become popular amongst women because it is easy to learn.

Racquetball is a fast game, played with racquets and a hollow rubber ball in an indoor or outdoor court. Racquetball needs two teams of one or two players each, who then hit the ball against one of the four walls or ceiling of an enclosed court with short racquets made of wood, steel, or fiberglass, strung with nylon and featuring a wrist strap.

The standard racquetball court is an enclosed rectangular area, about 40 feet long, 20 feet wide and 20 feet high. The racquetball court is marked with a short red line that is parallel to the front wall and 20 ft from its parallel back wall. The receiving dashed line lies 5 ft parallel behind the short line. The serve line, also parallel to the short line is 5 ft closer to the front wall. The two sets of screen lines form a double box and serve box respectively. It is about 18 and 36 inches from and parallel with the short and serve lines and sidewalls.

Racquetball rules require that all the players must start the game by standing within the serve box or zone. The shots must hit the front wall before hitting the ground to keep the ball in play. The ball should hit the floor before touching the back wall during the serve. The receiving team must stand inside the receiving zone during each serve. The server must bounce the ball first inside the service zone and strike it with the racquet before the ball bounces a second time.

Players of any age can start playing racquetball after learning all the basic racquetball rules. Beginners can play singles racquetball but doubles are not for the novice or inexperienced player, as it requires a lot of practice. However, in general racquetball is a fun and enjoyable game for any beginners young and old.

For more on Racquetball visit Susan's sites Racquetball Rules and Racquetball Equipment, and also at Shopping and Society.

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Essential Information on Choosing the Best Golf Clubs to Suit Your Game

Most golfers, whether a beginner or a pro, struggle when trying to decide which golf club to buy. The buying process becomes easier when the consumer has a good understanding of the types of golf clubs available and their specific use. Your playing (and thus your staying) power is greatly enhanced by choosing the proper golf clubs.

For the novice golfer, the basic set of golf clubs consists of drivers, wedges, putters and irons. Using the proper type of golf club will help the beginner learn quickly and achieve results. Each different type of club is designed to help with swing speed and to correct faults to improve your game ? and your score.

In addition to clubs, a wide variety of accessories are also available, many of which are necessities and others that are ?just for looks.? One absolute necessity is a golf bag to assist you or your caddy in moving from green to green, and of course, golf balls. Another must is a pair of golf shoes to help stabilize your body so you can achieve the perfect swing. Other accessories include golf gloves, a golf cap, clothing, and covers for your golf clubs to protect them from the elements or while stored.

There are many variations in the types and styles of golf clubs and their uses. For example, if you?re trying to make a shorter shot, irons may be your best bet. Irons are usually available in sets that include several different sizes. You must also take into consideration the style, size, and type of material used to make the golf club shaft. One of the less expensive materials is steel. Clubs with a steel shaft weigh more but can be longer-lasting than other types. The steel shaft may also give you more control over those fast swings. If you choose a graphite shaft, it will be lighter than steel but will be more costly. This type of club is used for long distance shots or for slower swingers.

Most golf clubs are available with both steel and graphite shafts.

The flexibility of a shaft is referred to as flex, or bend. The less the bend in a shaft, the more control the powerful swinger will have. On the other hand, beginners and those with less powerful swings generally use a shaft with greater flexibility. The average swing speed is from 65 miles per hour for the beginner up to over 100 miles per hour for powerful swingers.

The goal when buying golf clubs should be to own the best golf clubs you can afford, whether they are name brands, used, or a reproduction of one of the name brands. golf clubs can be purchased at many different types of establishments such as discount stores, buying clubs, specialty shops, catalogs, or the Internet, which offers an almost limitless variety of clubs and bargains, including used golf clubs. The cost of the golf club depends on the type and where it is purchased. Retail stores and catalogs have pre-season, post-season and regular sales, but since someone, somewhere, has the perfect climate in which to play golf at any given time of the year, you may find it difficult to find a true bargain. Internet shopping offers excellent prices throughout the year, and in many cases shipping is free. golf club replicas are very good bargains if you compare their features to the originals. many, many types of merchandise are duplicated, or cloned, so be sure the set of clubs you buy have not been illegally duplicated.

Most anytime is the perfect time for most golfers and ?wannabe? golfers to play, so take advantage of the large variety of clubs and bargains to be found, and don?t wait another day to start buying your golf clubs.

Keith Kingston is a professional web publisher who offers advice and reviews on golf club components and cheap golf clubs

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